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Swapfiets offers ‘worry-free biking’ in latest global campaign

Dutch bike subscription brand Swapfiets has wheeled out its new global marketing campaign, targeting digital natives across key European cities, including London, as it aims to introduce both experienced and novice cyclists to the world of “worry-free biking”. The digital campaign spotlights Swapfiets’ key “worry-free biking” messaging and embraces a …

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GMCA funding to boost Beryl presence in Manchester

Starling Bank Bikes operator, Beryl, is set to increase its presence in Manchester and contribute to the wider regional economy. Funding from Greater Manchester Combined Authority (GMCA) will be used to boost the company’s commercial functions, with the opening of a new city centre office at Embankment and the creation …

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