micromobilitybiz Delivering news updates to the micromobility industry, focusing on e-bikes, e-scooters and green transport

“Would you be comfortable if your Waitrose groceries arrived at your door courtesy of a modern slave? For many UK consumers, that’s the unspoken possibility.” That’s the striking question being posed in a new video, ‘Who’s doing the work?’, which sees Ben Knowles, CEO of Pedal Me, “aiming to tackle …

By Adam Tranter, CEO, Fusion Media Last week, I had the chance to listen in on a conversation between the World Health Organization (WHO) and the Mayor of Paris, Anne Hidalgo. As ever, she was honest, direct and determined. In my opinion, there is a lot to admire in what Paris …

Forest has announced that it will launch in Hounslow on Monday, 11 August 2025, following their selection to deliver e-bikes to the local community by Hounslow Council. Founded in London by Agustin Guilisasti (ex-Cabify) alongside co-founders Caroline Seton and Michael Stewart in 2021, Forest announced that it had recorded a …

The European Cyclists’ Federation (ECF) has reported on the submission of “a joint letter to the EU institutions” in which “leading local and regional governments and transport networks —including POLIS, ICLEI Europe, Eurocities, European Metropolitan Transport Authorities (EMTA), European Cyclists’ Federation (ECF), UITP, and EIT Urban Mobility— have welcomed DG MOVE’s initiative to launch the Sustainable …

A leading cycle traders association has backed the government’s move to protect consumers from dangerous products sold through online marketplaces, following Royal Assent of the Product Regulation and Metrology Act. The Association of Cycle Traders (ACT), part of the Bira Group and representing cycle retailers across the UK, supported the …

Primary School Pupils are being given the opportunity to identify improvements required in the area in and around their school. This will be done through the newly introduced Active Travel Inspectors (ATI) initiative, which aims to empower Key Stage 2 pupils to inspect their school neighbourhood, identifying ways to make walking, …

Laka announces today a Series B round of $10.4 million, cementing its role as the category-defining insurer for e-bikes, e-scooters, and sustainable transport across nine EU markets and the UK. The award-winning European green mobility insurance firm’s main offering is collective-driven insurance, with its flagship product being bike, e-bike, and e-cargo …

Fusion Media, a leading public affairs and communications agency, has been appointed as the retained public affairs agency for Modeshift. This partnership will see Fusion Media provide strategic advice, policy guidance, and Parliamentary engagement. Modeshift is a UK-based not-for-profit organisation dedicated to promoting sustainable and active travel across education, business, …