E-bike brand Cowboy has unveiled its new e-bike model, which comes with a Dutch-style geometry.
The new Cowboy Cruiser has been released at a retail price of £2,690, and features curved handlebars, a wider saddle, and higher gear ratio to offer improved comfort.
Cowboy says the bike was developed following feedback from its urban rider community, who requested a more upright position to add comfort and visibility when riding.
Richard Bone, design director at Cowboy, said: “With the e-bike market set to reach $119bn by 2030 and with more people realising the economical, environmental and health benefits of cycling, there are increasing numbers of new urban riders with different needs. At Cowboy, we are focused on addressing those needs as we focus on rider-centric innovation; developing e-bikes and software in line with what our riders actually need, not just innovating for innovation’s sake.
“This thinking is also behind our renaming strategy, making it easier and clearer for customers to purchase the model that’s perfect for them. We are determined to increase the adoption of cycling by as many people as possible.”
In May this year Cowboy launched its Retail Partner Network making it easier for customers to shop and service their Cowboy bikes with local, independent bike shops across Europe. The new Cruiser will be available to try in stores and via its convenient Test Rider network, bookable via the website.
Weighing 19.3kg, the Cruiser also includes a wireless charging phone mount in the cockpit allowing access to the Cowboy app, a removable battery, carbon belt, mudguards and puncture resistant 47mm Cowboy custom tyres. The new Cruiser model is available in Black or Sand colours at the introductory price of £2,690.
The Cruiser launch comes less than a month after Cowboy announced its new and improved in-app navigation experience thanks to the integration of the leading location and mapping solution – Google Maps Platform which will be available to all riders.
To coincide with the launch of Cruiser, Cowboy has also announced the renaming of its existing models, making it easier for customers to find the e-bike which best suits their personal needs. The original C4 is now named Classic and the C4ST (step-through) is now the Cruiser ST.