Cowboy makes its first foray into social gaming

Cowboy has unveiled three new live games within its app. Race is the flagship game in Cowboy’s Summer Update of Connect – the brand’s proprietary software package.

It represents Cowboy’s first foray into social gaming, further enhancing the riding experience and community connectedness for Cowboy riders worldwide.

The game sees riders with similar profiles compete against each other in a 500m sprint to progress through increasingly challenging levels and climb to the top of the leaderboard.

Once in a safe cycling environment, like a park, riders can choose between the three games in the app.

The games are designed with safety at the forefront, with intuitive gameplay that minimises distraction and built-in functionality that pauses them automatically when riders stop.

If conditions are right, the app may suggest a game. Turning off the games can be easily done with one touch.

The games

Race: Compete against another rider with a similar profile on a 500-metre sprint. The first opponent will be a stranger with similar stats, but with every win, the challengers get a bit faster.

Burn: Hit a calorie burn target in an intense one-minute challenge. It starts with four calories in Level One but intensifies to 23 calories by Level 20.

Push: Test strength and endurance by keeping pedal power above the threshold for 15 seconds straight to progress to the next level.

“We’ve always prided ourselves on having the ultimate connected e-bike, and our super-engaged community have collectively ridden 150 million kilometres,” explains Tanguy Goretti, co-founder and CTO of Cowboy.

“Connectivity means shared intelligence, enabling us to have industry-leading safety features, such as Traffic Alerts and Crash Detection. Today is another first: Connecting our riders through a fun and exciting interactive Race game.

“We’re incredibly excited about this first step into social gaming and the potential that it brings to Cowboy’s riders.”

Theft Alerts now standard with Cowboy Connect

Connect is Cowboy’s proprietary software that includes popular features like Share My Ride and integration with Apple Health and Strava.

In addition to the new games, Connect now further enhances the riding experience by providing Theft Alerts to all subscribed riders.

All-new Rider Dashboard

With this update, the Ride Dashboard has been redesigned to show In-Ride Milestones.

Instead of displaying static data, the screen for the riders now changes based on the context and notifies them when they reach important milestones.

All Connect subscribers will receive the new software through over-the-air updates.