micromobilitybiz Delivering news updates to the micromobility industry, focusing on e-bikes, e-scooters and green transport
Cowboy has launched its first-ever e-bike trade-in programme in collaboration with Upway, making upgrading to a new Cowboy e-bike possible without leaving home.
Owners of over 200 e-bike brands can participate, receiving the average value of their old bikes – typically over €1000 – plus an additional €150 voucher for upgrading to a new Cowboy model.
Later this summer, the programme will be expanded to allow current Cowboy riders to upgrade their e-bikes as well. Interested parties will be able to register interest on the Cowboy website.
Available in over 25 European cities, the trade-in programme has been designed with convenience and ease of use front and centre.
- First, e-bike owners input a few simple details of their current bike on the Cowboy website to receive an initial estimation.
- A Cowboy expert will then assess the bike to validate the estimate at a time most convenient to the seller, either directly at the rider’s home, in a Cowboy brand store, or at a participating independent bike retailer.
- Once the valuation is agreed upon, the Cowboy expert will take the bike away and provide the customer with their trade-in voucher redeemable against any new Cowboy model.
Cowboy continues its mission to make e-bikes more accessible. Alongside options like Klarna, Circular, and leasing, the new trade-in programme offers another way to make owning a Cowboy e-bike more attainable.
Upway X Cowboy
French business Upway has set out to build the largest marketplace for reconditioned e-bikes, making electric mobility more affordable – accelerating e-bike adoption – and reducing waste.
The company, headquartered in Paris, “envision(s) a world where cars are the exception and e-bikes are the norm.”
Upway sees this transition to micromobility, accelerating e-bike adoption, being fast-tracked – through the building of the largest marketplace for reconditioned e-bikes.
The business sees the delivery of an online marketplace providing an essential means to make electric mobility more affordable, whilst also giving a new life to bicycles which may otherwise lay dormant in garages and garden sheds.
