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Cowboy has unveiled its role as the official e-bike partner for Adidas during the summer of sport in Paris.
This collaboration features limited-edition co-branded Adidas x Cowboy bikes and a fleet of award-winning models available exclusively for athletes and other VIP guests at the Adidas House, Paris.
Cowboy’s state-of-the-art e-bikes, equipped with Google Maps Navigation, Share My Ride, and Crash Detection, provide a safe and convenient way to navigate Paris.
From 10 am to 6 pm daily, guests at the main Adidas House can use a fleet of award-winning Cruiser, Cruiser ST, and Classic models, including limited-edition co-branded Adidas x Cowboy bikes designed by Richard Bone, Cowboy’s VP of Design.
Bone said: “Both Cowboy and adidas focus on high-performance, innovative design with technologies that emphasize both form and functionality. These bikes reflect adidas’ iconic originals collection with a simple monochrome aesthetic, which is modern and bold.
“By providing a fleet of our bikes, this partnership addresses Adidas’ need for a smarter mobility solution amid closed roads, increased tourism, and limited transport options in Paris this summer.”
The Cowboy and Adidas activation runs until August 12th at 9 Rue Forest, 75018, Paris, France.
In collaboration with Closca and Quad Lock, Cowboy is also providing riders with award-winning foldable helmets and phone cases for a seamless integration with the Cowboy app.
This comes after a stellar summer of innovation for Cowboy after the launch of AdaptivePower2.0; patented technology that enables the simplest riding experience on the market with no gears or modes.
Cowboy’s rider community also continues to grow, with over 67,000 riders who have now travelled more than 150 million KM in over 12 countries world-wide. Already this year, Cowboy has received the GQ Ebike of the Year Award for Cross; the Best of the Best Red Dot Design Award for its Cruiser model and been recognised by Deloitte as one of the fastest growing companies in EMEA.
