Tag Archives: Cowboy

Cowboy, the Belgian e-bike brand, has launched its new breakthrough technology, AdaptivePower, The update senses changes in the rider’s environmental conditions and provides the right amount of power keeping the rider in the flow and elevating their performance. Cowboy’s design approach means no buttons, gears or settings and its AdaptivePower …

Belgian e-bike brand Cowboy has appointed Oliver Barleben to oversee global operations as chief supply chain officer.  Barleben will be responsible for Cowboy’s supply chain and ensuring the product quality, while also overseeing planning, procurement, manufacturing and logistics.  With previous experience in supply chains and procurement, Barleben was most recently …

Belgian e-bike designer Cowboy has raised $80 million in its latest funding round, as the company eyes further US expansion. Currently available across Europe, including the UK, and in the US, Cowboy raised the $80 million (£59 million) in Series C financing thanks to investors Exor, HCVC, and Siam Capital, …

Rebecca Morley looks at how e-bike market growth has exploded since the start of the pandemic The rising interest of e-bikes has been well-documented for a number of years now, with more and more people discovering the benefits of cycling but with a less strenuous option. And this has increased …

Cowboy has introduced the Cowboy 4, its latest generation of urban electric bikes now available in two different frames. “The Cowboy 4 completely redefines life in and around cities,” said Adrien Roose, Cowboy co-founder and CEO. “By designing two frame types featuring our first-ever step-through model, an integrated cockpit, and …

Cowboy has launched the latest update of its app, a new navigation feature that allows riders to plan their routes based on air quality. To supply the data, Cowboy has partnered with Breezometer, a provider of hyperlocal air quality data sources and the same company that supplies air quality data …

By Tanguy Goretti, Cowboy founder Over the past decade, digital transformation has taken place across most industries, and the bike world is no exception. At a time when cycling has never been more popular, software has been a key tool in attracting new customers as we look to grow the …

Cowboy has raised $26 million (£20 million) in a Series B funding round. As a result of the round, which included investments from Isomer Capital, HCVC, Exor Seeds, Future Positive Capital and Index Ventures, Cowboy plans to hire an additional 30 employees in the next six months, scale its production …

Cowboy has unveiled its third-generation electric bike. The Cowboy 3 model is engineered with several new hardware features, including a single-gear automatic transmission to create the “smoothest, simplest mode of transport on the streets today”. The Belgian start-up has also announced an update to its app with features including auto-unlock, …