Tag Archives: Cowboy

Cowboy has opened its new brand store in central Brussels. The showroom, just a few metres away from the Palais de Bruxelles sits in the middle of the city’s Marollen and Sablon districts. Nestled within a vaulted ex-art gallery, this space is discreetly situated at 67, Rue de la Régence. …

Cowboy has announced that riders will have access to new and improved in-app Find My Bike experience, thanks to the development of another industry-first software feature to put an end to e-bike theft. The updates include the development of a sound alarm, which will aid customers and police to locate …

Cowboy, the Belgian e-bike brand, has announced the launch of two new initiatives. Cowboy Connect, described as the platform for software innovation, and Core – a bike configuration available on Classic, Cruiser and Cruiser ST with streamlined hardware and software features for the more price sensitive customer. With the introduction …

Belgian e-bike brand Cowboy has created an app to keep VanMoof owners on the road, as the Dutch company explores restructuring due to financial difficulties. The Bikey app, which launched overnight, enables VanMoof riders to generate and save their own unique digital key so they can continue using their e-bike. …

E-bike brand Cowboy has unveiled its new e-bike model, which comes with a Dutch-style geometry. The new Cowboy Cruiser has been released at a retail price of £2,690, and features curved handlebars, a wider saddle, and higher gear ratio to offer improved comfort.  Cowboy says the bike was developed following …

Cowboy, the Belgian e-bike brand, has announced the launch of its Retail Partner Network with independent bike shops across Europe. This new model will increase the brand’s retail and service presence across the continent, bolstering its omni-channel approach by complementing its current online sales channels, brand stores and mobile network …

Cowboy, the Belgian e-bike brand, has raised €1.571.960 in 10 days through the crowdfunding platform Crowdcube. The initial goal of €1 million was reached in less than 48 hours thanks to participants from across 41 countries, with the most money invested in Belgium, France, Germany, UK and The Netherlands.  More …

Cowboy, the e-bike brand, has announced a partnership with Selfridges and experience-led tech retailer Smartech. Cowboy e-bikes are now available at the retailer’s flagship Oxford Street store, as well as online at Selfridges.com from late April. This is the brand’s first entry into physical retail in the UK, further demonstrating …

Cowboy, the Belgian e-bike brand, has launched its new breakthrough technology, AdaptivePower, The update senses changes in the rider’s environmental conditions and provides the right amount of power keeping the rider in the flow and elevating their performance. Cowboy’s design approach means no buttons, gears or settings and its AdaptivePower …

Belgian e-bike brand Cowboy has appointed Oliver Barleben to oversee global operations as chief supply chain officer.  Barleben will be responsible for Cowboy’s supply chain and ensuring the product quality, while also overseeing planning, procurement, manufacturing and logistics.  With previous experience in supply chains and procurement, Barleben was most recently …