Tag Archives: Cowboy

Brussels, Belgium, headquartered Cowboy is promoting a highly personalised opportunity to experience its bikes, with the brand’s “Ride with us” test ride experience. “Ride with us” seeks to make a strong, positive, differentiating, brand statement, elevating the service above the more typical, ‘find time to go to a bike shop, …

Cowboy has unveiled its role as the official e-bike partner for Adidas during the summer of sport in Paris. This collaboration features limited-edition co-branded Adidas x Cowboy bikes and a fleet of award-winning models available exclusively for athletes and other VIP guests at the Adidas House, Paris. Cowboy’s state-of-the-art e-bikes, equipped …

Cowboy has unveiled three new live games within its app. Race is the flagship game in Cowboy’s Summer Update of Connect – the brand’s proprietary software package. It represents Cowboy’s first foray into social gaming, further enhancing the riding experience and community connectedness for Cowboy riders worldwide. The game sees …

Cowboy has launched its first-ever e-bike trade-in programme in collaboration with Upway, making upgrading to a new Cowboy e-bike possible without leaving home. Owners of over 200 e-bike brands can participate, receiving the average value of their old bikes – typically over €1000 – plus an additional €150 voucher for …

Cowboy, the world’s most connected e-bikes, can now be maintained at the riders’ home following the launch of the company’s new on-demand services. Alongside Cowboy’s fast-growing network of independent bike store partners and industry-first Cowboy Care – its monthly maintenance and repair subscription service – on-demand offers an additional way …

Cowboy has appointed Pola Karolczyk as its first in-house general counsel, reaffirming the company’s commitment to its products and innovation. Taking charge of the legal and investor relations function, Karolczyk will steer legal strategy, influencing strategic development, and overseeing initiatives across Cowboy’s operations. In her career, Karolczyk served as a …

Cowboy has announced Harpreet Singh Rai, former CEO of health tech wearables company Oura, will now serve as a board member and Kevin Cornils, former chief commercial officer at Peloton, joins Cowboy as a strategic advisor. Rai takes with him a wealth of experience. During his four and a half …

Cowboy has opened its new brand store in central Brussels. The showroom, just a few metres away from the Palais de Bruxelles sits in the middle of the city’s Marollen and Sablon districts. Nestled within a vaulted ex-art gallery, this space is discreetly situated at 67, Rue de la Régence. …

Cowboy has announced that riders will have access to new and improved in-app Find My Bike experience, thanks to the development of another industry-first software feature to put an end to e-bike theft. The updates include the development of a sound alarm, which will aid customers and police to locate …

Cowboy, the Belgian e-bike brand, has announced the launch of two new initiatives. Cowboy Connect, described as the platform for software innovation, and Core – a bike configuration available on Classic, Cruiser and Cruiser ST with streamlined hardware and software features for the more price sensitive customer. With the introduction …