Forest has reported that its Forest Flex e-bike subscription service is now averaging more than 10,000 rides a day, following a 500% rise in users since launching earlier this year. The London-based shared e-bike operator said the £6.99-a-month service has seen strong uptake during one of the capital’s hottest summers …
Read More »Forest launches into Ealing, creating London’s largest continuous dockless e-bike network
Forest, London’s homegrown e-bike operator, today announces its launch in the London Borough of Ealing, expanding its network to 20 boroughs across the city. From 30th July, Forest will begin to roll out 900 bikes across the borough. To mark the launch, Forest will offer pay-as-you-go rides for just £1 …
Read More »Forest pilots new subscription model as demand for service grows in London
Forest, London’s homegrown e-bike operator, has today announced the launch of ForestFlex, a pilot subscription model designed to offer riders greater flexibility when travelling across the capital. Priced at £6.99 a month, ForestFlex gives riders access to 10-minute rides for £1 and up to 30 minutes of riding for £1.70, with …
Read More »London micromobility firm Forest raises £40 million to drive London expansion
Forest, London’s homegrown e-bike operator, has secured a further £27 million in funding, taking its total Series B round to £40 million. The investment comes at a time of significant growth for the business, which has cemented its position as a market leader in London’s shared e-bike sector – the …
Read More »Forest strengthens presence in Hammersmith & Fulham
Forest has announced a new agreement with Hammersmith & Fulham Council to offer more sustainable and affordable travel options to local residents. The new agreement will see Forest support the council’s introduction of more dedicated parking bays across the borough to ensure that bikes are parked safely and tidily. As part of …
Read More »Virgin Red and Forest team up to make riding across London, “more rewarding”
Forest, London’s home-grown e-bike operator, and Virgin Red, Virgin’s Group-wide loyalty rewards programme, have partnered to give Londoners a new way to use their Virgin Points on everyday rides across the Capital. From today, Virgin Red members can redeem their Virgin Points on Forest bike packages, turning points into journeys …
Read More »Forest invests in Islington Council’s cycle training scheme
Forest, London’s homegrown e-bike operator, has partnered with Islington Council to sponsor their Adult Cycle Training programme – an initiative designed to help riders improve their cycling skills and confidence, so they feel safe on the roads. Forest has invested £12,500 to support the initiative, which is open to anyone …
Read More »Richmond Council’s Transport Committee has approved Forest as preferred sole e-bike operator in the London Borough of Richmond upon Thames
London’s homegrown e-bike operator, Forest, has been approved by Richmond Council’s Transport Committee as the preferred sole e-bike operator for the borough. The decision follows a thorough, competitive tender process, in which the company was the highest scoring operator. The new agreement will see Forest roll out up to 1,500 …
Read More »Forest Bikes to launch in Hounslow this August
Forest has announced that it will launch in Hounslow on Monday, 11 August 2025, following their selection to deliver e-bikes to the local community by Hounslow Council. Founded in London by Agustin Guilisasti (ex-Cabify) alongside co-founders Caroline Seton and Michael Stewart in 2021, Forest announced that it had recorded a …
Read More »Forest publishes new Sustainability Report
Shared micromobility operator, Forest Bikes, has released its latest Sustainability Report, highlighting how the company is “supporting London’s shift to more sustainable and affordable forms of travel.” Forest says the new report reveals that their riders covered nearly 24 million km in 2024*, with every journey taken by a Forest …
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