Tag Archives: Forest

Forest has launched a dockless and shared Cycle to Work scheme, working out at 60 minutes cycling per day for approximately £1 per day. The shared micromobility platform is working in partnership with all the major UK benefits providers, so that employees can access the scheme through their company’s existing …

Forest, the London-based shared e-bike service, has seen a significant uplift in brand awareness since rebranding from HumanForest. The company undertook a rebranding exercise in Summer 2023, with the intention of improving brand association by simplifying the company’s identity. Recent results from Forest’s rebrand have shown a 35% uplift in …

Forest, one of London’s most affordable shared e-bike schemes, is expanding its ‘Friends of the Forest’ discount scheme to include those aged 60 and over. The benefits of cycling in older age have been widely reported with a study showing that cyclists between the ages of 50 and 83 received …

HumanForest, the parent company of Forest, has raised a £5 million extension to its Series A after securing investment from two venture capital firms and further funding from sustainable finance specialist, Triodos Bank UK. The total Series A has now reached £17 million, following an initial investment of £12m which …

Forest is launching a subscription model called ‘Forest Plus’ following consistent growth in the number of users and e-bike journeys. The Forest Plus package costs the user £45 per month and enables them to ride for 60 minutes daily, alongside removing all parking fees. Michael Stewart, Forest co-founder and head …

Forest has partnered with Captur AI to design and implement an industry-first parking technology which will improve Forest users’ adherence to parking regulations across London. When a user completes a Forest ride and takes a photograph of the parked bike, the AI will review the photograph and score the bike …

Forest will continue operating in the London boroughs of Kingston and Sutton following the decision from the boroughs to extend the contract for one year. The contract extension follows the initial 12 month trial period which began in September 2022. The renewed contract launched in early September 2023 and will …

Forest bikes, formerly named HumanForest, has added a fleet of new e-bikes to its app to meet a rise in demand for its service this summer – and to raise awareness for wider environmental issues. Named River, and easily spotted by their bright blue colour, the company wants to use …

HumanForest has undertaken a brand refresh, changing its name to Forest bikes and doubling its e-bike fleet size. The rebrand and fleet expansion come as the company reaches a new stage in its maturity having recently secured £12 million Series A funding. Spurred on by doubling its operational zone since May …