Shared micromobility operator, Forest Bikes, has released its latest Sustainability Report, highlighting how the company is “supporting London’s shift to more sustainable and affordable forms of travel.” Forest says the new report reveals that their riders covered nearly 24 million km in 2024*, with every journey taken by a Forest …
Read More »Bolt and Forest announce e-bike partnership in London
Bolt, the global shared mobility platform and largest micromobility operator in Europe, has partnered with Forest, London’s most affordable and sustainable shared e-bike service, to improve urban mobility in London. Week commencing Monday 10 March, Londoners will be able to rent any of Forest’s 15,000 e-bikes through the Bolt app …
Read More »Communion and Forest partner to ‘spread message of financial freedom’
With a shared goal of facilitating financial security, Forest and Communion have launched a digital marketing partnership. Communion will be reaching out to Forest riders via Forest’s in-app advertising platform, to share its message of financial freedom through the creation of “positive money habits”. Both companies believe that small daily …
Read More »Forest launches new bike design to mark partnership with The Great Reserve
As Forest’s “River Bike” partnership with The Rivers Trust comes to its end, the company is redesigning its fleet of blue bikes to celebrate the natural world by launching a Planet Earth inspired bike design. The River Bike fleet, launched in August 2023, has helped to raise more than £30,000 …
Read More »Forest builds a ‘Partner Perks’ marketplace within its app
Following feedback from Forest users requesting more access to partner deals, Forest has integrated a new marketplace into its app called “Partner Perks”. The Partner Perks page allows Forest partners to connect with riders in one centralised space within the app with the intent of driving connection between corporate partners …
Read More »Forest launches Cycle to Work scheme
Forest has launched a dockless and shared Cycle to Work scheme, working out at 60 minutes cycling per day for approximately £1 per day. The shared micromobility platform is working in partnership with all the major UK benefits providers, so that employees can access the scheme through their company’s existing …
Read More »Forest sees 35% uplift in ‘spontaneous brand awareness’ following rebrand
Forest, the London-based shared e-bike service, has seen a significant uplift in brand awareness since rebranding from HumanForest. The company undertook a rebranding exercise in Summer 2023, with the intention of improving brand association by simplifying the company’s identity. Recent results from Forest’s rebrand have shown a 35% uplift in …
Read More »Forest expands ‘Friends of Forest’ discount to over 60s
Forest, one of London’s most affordable shared e-bike schemes, is expanding its ‘Friends of the Forest’ discount scheme to include those aged 60 and over. The benefits of cycling in older age have been widely reported with a study showing that cyclists between the ages of 50 and 83 received …
Read More »HumanForest increases Series A funding to £17 million
HumanForest, the parent company of Forest, has raised a £5 million extension to its Series A after securing investment from two venture capital firms and further funding from sustainable finance specialist, Triodos Bank UK. The total Series A has now reached £17 million, following an initial investment of £12m which …
Read More »Forest launches monthly subscription model in response to rising demand
Forest is launching a subscription model called ‘Forest Plus’ following consistent growth in the number of users and e-bike journeys. The Forest Plus package costs the user £45 per month and enables them to ride for 60 minutes daily, alongside removing all parking fees. Michael Stewart, Forest co-founder and head …
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