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Brussels, Belgium, headquartered Cowboy is promoting a highly personalised opportunity to experience its bikes, with the brand’s “Ride with us” test ride experience.
“Ride with us” seeks to make a strong, positive, differentiating, brand statement, elevating the service above the more typical, ‘find time to go to a bike shop, sign up and take a demo bike for a test ride’ offering.
Why the fanfare, when, fundamentally, the brand is offering the opportunity to take a Cowboy bike for a spin, for free?
A customer-centric approach to meeting people, at a time and place which works for them: Placing the person at the centre of the experience.
The Cowboy “Ride with us” difference:
A Cowboy expert will cycle over and introduce the bike to the person requesting the demo, at their home, at a time which suits them: A fully personalised and tailored experience.
- The brand has a network of over 100 test ride ambassadors, who will come to the home of the person requesting the test ride. To their front door.
- Arriving at the doorstep of the person requesting the test ride, any time, any day, ensures the test rider can experience for themselves the way a Cowboy rides, at their convenience
- Going that extra mile, the Cowboy ambassador will also join the person on a ride, taking them for a spin in their home neighbourhood.
“Ride with us” is currently available in the UK, Germany, The Netherlands, Belgium, France, Italy, Austria, Luxemburg, Denmark and Sweden.
Those riding a Cowboy for the first time will experience the brand’s unique AdaptivePower system, which senses changes in effort and gradient and adjusts to keep the rider moving with a natural pedal feel. The brand uses both torque and cadence sensors to achieve what it describes as a “seamless ride experience”.
About Cowboy
Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy has positioned itself as the provider of the “world’s most connected electric bike for urban riders” with the business focused on “transforming the bike and mobility industries — from point of sale to point of service.”
Cowboy became the first e-bike maker to achieve B Corp status, and now has customers in more than 2,500 towns and cities across Europe and the US.
The brand was the winner of the Eurobike 2017 award, the Red Dot Bicycle Design Award 2018, the Red Dot Best of the Best award for product design in 2019 and 2021, was declared one of TIME Magazine’s “Best Inventions” of 2022 and received the Wallpaper*Smart Space Award for Most Revolutionary Personal Transport in 2023.
Making it possible to experience the Cowboy brand in person, the business now has three brand store locations – Brussels, Berlin, and Paris – which also invite people to ride and experience a Cowboy e-bike.
