Pure Electric to open 11 high street stores

Pure Electric is opening 11 new high street stores across the UK throughout the next week.

The grand reopenings – replacing Cycle Republic stores previously owned by Halfords – are part of Pure Electric’s growing network of e-mobility stores selling a wide range of e-bikes and e-scooters. More UK stores will follow, while ambitious plans for growth across Europe are also being formulated.

Peter Kimberley, Pure Electric CEO, said: “Our ambition is to be the largest e-bike and e-scooter retailer in Europe. We’ve got a fantastic team and demand is growing every day. Opening these stores is an important milestone for us.”

The stores are employing local colleagues and will offer a full range of retail, repair and servicing facilities. Pure Electric’s stores will stock a wide range of e-bikes, e-scooters and accessories from leading manufacturers.

The openings coincide with DfT consultations to fast-track trials of e-scooters in towns across the UK. In response to COVID-19 and the need to introduce transport alternatives to public transport and private cars, the DfT is now inviting applications from any town across Britain to operate e-scooter trials over the next 12 months.

Many local authorities across the UK, from city boroughs to county councils, have expressed an interest in running an e-scooter trial. Pure Electric is in active dialogue with many of them about supplying scooters to take part.

In other news…

One in five women feel safe cycling alone at night, Lime’s Tackling the Gender Pedal Gap report reveals

A new study from Lime has found that nine in 10 (91%) women face barriers …