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Pure Electric, the British e-scooter brand, has announced the launch of its latest electric scooter range in Australia and China.
The launch was marked by a large scale consumer event in Shanghai to unveil Pure Electric’s Advance range. Australian distribution partner, Electric Kicks, announced the partnership with a dedicated digital launch.
Adam Norris, CEO and founder of Pure Electric, said: “This launch into Australia and China is a pivotal moment within our global expansion plan. It reflects our commitment to the micro-mobility category and our dedication to providing a sustainable, safe and enjoyable solution to city travel.
“Our range of electric scooters has been engineered with the end consumer at the forefront, designed to directly benefit in improving urban pollution and congestion and in turn, positively impacting local communities.”
The entire Pure Advance range will be available to purchase at an exclusive pop-up in central Shanghai for six months as well as well-known online retailers JD.com and Tabao.
In Australia, both the Pure Air and Advance line will be directly available through Electric Kicks and retail group JB Hi Fi.
Norris added: “We want to offer a safe, unique, and forward-thinking product that has been intricately designed from the ground up. Being at the forefront of Australia and China’s e-mobility market is the next step in achieving this.”
Pure Electric was founded in by entrepreneur Norris thanks to his passion for new, game changing technology that improves everyday lives.
Today, Pure Electric is an award-winning manufacturer of British designed and engineered electric scooters.
The brand says it is driven by a desire to develop the best quality, reliable products and have a positive impact on the way people travel every day.
