IAA Mobility to host guided rides, a visionary clubhouse and keynote on how to re-code city streets

From September 5 to 10, 2023, Munich will become the focus of all things concerning mobility, as it hosts IAA Mobility for the second time.

IAA Mobility consists of the Summit at the Messe München exhibition centre, and the IAA Open Space in the city centre.

Visitors to the IAA Summit will also have the opportunity to attend the IAA Conference, one of the largest mobility conferences in the world, featuring speakers from various industries and sectors.

A spokesperson for the organisers said: “There are plenty of noteworthy reasons to join us and help shape the future of mobility.”

Cycling Activation Area

On Ludwigstrasse, the Cycling Activation Area awaits the public: an expanse of bicycle-focussed fun for all the family.

From Pedelec lessons for senior citizens to BMX tips for kids and everything in between, the full spectrum of ages and interests will be catered to in terms of cycling. ​

​Visitors can enjoy performances by the German Bicycle Team, while at the CTBMX.DE Area there will be three shows a day to entertain the crowd.

Visionary Clubhouse

At the Visionary Clubhouse, located in Hall A2 at IAA MOBILITY, on Thursday between 2pm and 5.45pm, three keynote presentations and three sessions will be delivered focused exclusively on topics concerning cycling and micromobility.

Examples include McKinsey’s keynote on insights on the micro and minimobility markets, and how disruptive thinking can enable change in technologies and concepts by Mocci.

How to re-code city streets for 21st century mobility

In this keynote, Hall B2, Yellow Stage, September 5 from 12pm, Dr. Meredith Glaser will give her perspective on how cities can pivot towards more sustainable methods of transport.

Serving as executive director of the Urban Cycling Institute, Dr. Glaser brings an interdisciplinary perspective to urban mobility, along with her ideas on how to create more appealing urban environments for all.

Test track in hall A3

In addition to an abundance of exhibitors showcasing their latest products and innovations – from local startups to global players – IAA Mobility visitors in the Messe München exhibition centre will have the opportunity to test a variety of new cycling and micromobility products.. ​

Here, visitors are able to get to grips with some of the industry’s latest innovations on a creative parcours track.

Guided rides

In collaboration with the local galleries that organise the Open Art festival and Biketour.guide, bicycle tours through Munich will be offered.

A chance to see the sights of the city with a knowledgeable guide while also stopping off at several art museums along the way, such as “The Bicycle” exhibition at Pinakothek der Moderne. ​

​For the more adventurous there will also be Rideouts with Jake100.

Cycling Test Track

Munich’s Englischer Garten will be the site of Open Space’s Cycling Test Track.

On tracks of up to 3.8km long, visitors are able to experience the latest bikes and e-bikes from a variety of exhibitors for themselves.

Velo Concerts

Velo Concerts designed and developed a unique, sustainable, mobile stage for performers, which can be transported by bike and set up in minutes. Velo Concerts’ stages will be unfolded in two of Open Space’s locations and will be the platforms for a variety of live performances and DJ sets.


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