Cowboy has launched AdaptivePower alongside its spring colour palette

Cowboy introduces AdaptivePower to allow e-bike to ‘think for itself’

Cowboy, the Belgian e-bike brand, has launched its new breakthrough technology, AdaptivePower,

The update senses changes in the rider’s environmental conditions and provides the right amount of power keeping the rider in the flow and elevating their performance.

Cowboy’s design approach means no buttons, gears or settings and its AdaptivePower technology enables the bike to “think for itself” in real time, adjusting the power depending on hill, wind or weight.

By creating a connected ecosystem, Cowboy bikes are updated remotely even after they have left the factory meaning all existing C4 and C4 ST customers will receive technology via an in-app update.

Tanguy Goretti, co-founder and CTO at Cowboy, said: “Cowboy has completely reimagined what an e-bike can be.

“Our goal is always to make the bike as simple as possible whilst being totally obsessed with the ride feeling, meaning the rider can just get on and ride exactly like a normal bike, but not have to think about buttons or gears. Delivering something this simple yet magical requires complex tech under the surface.

“AdaptivePower is the evolution of this goal – the ultimate contextual ride, allowing the bike to think for itself in real time.”

In addition to AdaptivePower, Cowboy has unveiled its new spring colour palette for the C4 step through bike.

The colours, Clay, Fig and Lavender, were inspired by hues of natural rocks and the plants that grow from them.

The new shades will be available exclusively for Cowboy 4 STs, sitting alongside existing Black and Sand C4s.

Read more: Bicycle Association announces UK-wide battery collection and recycling service

Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy has sold more than 50,000 bikes since its inception.

The brand’s global community completes more than one million rides per month, saving a combined total of 8.2 million tonnes of CO2 to date.

This year is set to be another big year for the company with the launch of AdaptivePower and new designs underway.

Investment is being made in expanding its sales and service footprint and driving innovation further with new software launches this year.

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