Zedify leads the charge to get more women into logistics sector

Zedify, the UK’s largest cargo bike delivery network, has launched a recruitment drive to increase the number of women in the logistics industry.

In collaboration with Loud Mobility, Zedify hosted an interactive event in Hoxton on 26th September titled “Women Delivering the Future,” offering women a unique opportunity to explore careers in cargo bike delivery and the wider logistics sector more generally.

The logistics industry in the UK is currently experiencing a significant gender imbalance, with only 19% of its workforce being women.

Compounding this, 73% of women in urban areas do not cycle, missing out on the benefits of one of the fastest-growing, environmentally friendly sectors.

Zedify, operating at the intersection of logistics, cycling, and tech—three traditionally male-dominated spheres—is committed to driving change.

Rob King, CEO of Zedify, explains: “At Zedify, we recognise that the lack of gender diversity in logistics is not just a social issue, but a commercial one.

“Studies show that gender-diverse teams are 47% more profitable, and we see the positive effects of balanced teams every day. Our own data reveals that our mixed-gender delivery teams are not only more efficient but also report greater job satisfaction. It’s time we address this imbalance head-on.”

The event, which took place in Hoxton, offered practical insights into a career in logistics, with participants learning new skills and hearing from inspiring women already thriving in the sector. Attendees also had the chance to network with leaders from across the industry.

Zedify Brand Manager, Rebecca Young said, “This event is one of our first major steps towards unlocking our riding roles for more women.

“It’s all very well saying that we need more gender balance in our teams, but this is a tough nut to crack and we know words are not enough; we think a proactive, bold approach is needed if we’re to see real change”

Key speakers at the event included:

• Caz Conneller and Georgia Yexley, Co-Founders of Loud Mobility

• Jeyda Heselton, Founder of Fettle

• Brittany Edgen, Zedify Hub Manager, who began her journey as a rider

• Mariam  Draaijer CEO of Joyriders

• Calum Rodgers from The London Bike Kitchen

Caz Conneller, Director of Community and culture at Loud Mobility, said: “Role models and opportunities are absolutely vital if we want to steer this fast-moving, exciting sector in a more balanced direction.

“This is exactly what we created on Thursday evening at Women Delivering the Future. It was an evening of inspiration and connection and I look forward to the next chapter and what we can learn and achieve together.”

King added: “We see this recruitment drive as more than just filling roles—it’s about creating opportunities for women to thrive in an industry that’s ready for disruption.

“With many of the forward-thinking, sustainability-minded brands we partner with being led by women, this initiative aligns perfectly with our mission to build better cities, better deliveries, and a more equitable society.”

Four women who attended were interested in trial shifts as a direct result of the event and Zedify invites all interested women to attend future events.

King concludes: “This is not just a one-off, keep an eye out for upcoming events and partnerships as we spearhead this campaign to get more women into cargo bike delivery and logistics more generally.”

For people interested in a career at Zedify email careers@zedify.co.uk