Beryl's Norwich shared transport scheme

UK shared transport brand Beryl teams up with life coach and campaigner Kate Strong 

UK shared transport provider Beryl has partnered with life coach and campaigner Kate Strong, as she takes on a huge challenge to raise awareness of climate change. 

Strong is cycling 3,000 miles around Britain for her Climate Cycle, to spread the word about the dangers of global warming, and will be visiting Norwich’s shared Beryl scheme as part of her journey.

The Norwich bike, e-bike and e-scooter share scheme is operated by Beryl in partnership with Norfolk County Council and National Grid, and is the first of 30 sustainability projects Strong will visit on her tour. 

Beryl ESG and sustainability manager, Sophie Noakes, said: “We are delighted to be supporting Kate on this very worthy cause and raising awareness of simple, achievable actions everyone can take to help protect our planet from devastation. 

“By swapping your car for shared transport, even if it’s just for some shorter journeys, you’re helping contribute towards reducing traffic congestion and improving the quality of the air nearby. 

“Using sustainable transport is also a lot of fun and can help you get more active and boost your mental and physical health. 

“It can also be incredibly cost-effective, removing the expenditure on fuel, parking, tax, MOT, maintenance and storage – so why not join Kate on her exciting mission and give sustainable transport a go?”

Beryl’s Norwich scheme is the first in the country to offer three modes of transport under one project.

Strong will be in Norwich on June 6 and 7, and will be hosting a group ride on Wednesday 7. 

Read more: Swapfiets announces e-bikes now available via Cycle to Work scheme

Since its launch in March 2020, Beryl’s Norwich scheme has generated almost a million sustainable journeys across nearly three million kilometres – nearly 74 journeys around the Earth. More than a quarter of those journeys (26.4%) have replaced road transport journeys, including driving or being a passenger in a car, van, taxi or motorbike. According to industry calculations, this has saved over 150 tonnes of harmful carbon emissions.   

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