Joyride partners with Flare to improve micromobility safety

Micromobility software provider Joyride has partnered with Flare Aware in a significant step to ensure rider safety.

This incident-avoidance network, which connects millions of riders globally, pre-warns drivers when a vulnerable road user, such as an e-bike or e-scooter, is in their blind spot.

By tackling the issue of driver awareness, Flare’s software has the potential to significantly reduce the risk of road traffic accidents, which currently rank as the eighth-leading cause of death worldwide, according to the World Health Organization.

Flare Aware will be available to Joyride’s global community of micromobility operators as an app plugin feature. Like other Joyride Plugins, it is an add-on service designed to enhance the rider and operator experience without the need for additional hardware requirements.

The Flare Aware integration is purely software-focused, running on the background of Joyride’s customised user-facing rental Rider App.

Vince Cifani, Joyride founder and CEO, said: “For Joyride operators, this added boost for rider safety falls right in line with our mission to offer the safest, most reliable riding experience on the market.

“It also bodes well for future city permit applications. Large micromobility operators are already using this technology, and it will soon become industry standard. Independent operators vying for permits will require this safety advantage in order to stay competitive.”

Together, Flare Aware and Joyride are aiming to be at the forefront of improving micromobility safety worldwide, and the partnership upholds Joyride’s commitment to providing shared mobility operators with the “safest and most sophisticated” tools available.

Joyride’s suite of safety features, including vehicle usage tutorials, safe riding gamification tools and instant reporting tools, are designed to maximise the ride experience while minimising accidents and vehicle damage for fleet operators and users.

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James Duffy, co-founder and CCO of Flare, said: “We are thrilled to welcome the Joyride platform to Flare Aware, alongside other global mobility operators in the network. Through this collaboration, we aim to create a safer and more connected mobility ecosystem, and pre-warn drivers when an e-scooter or e-bike is in a dangerous proximity.

“Joyride’s inclusion in the Flare Aware network marks another significant step towards our shared vision of a safer world, one journey at a time.”

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