Share e-bike innovator HumanForest has expanded further into South West London, launching in Sutton and Kingston.
HumanForest utilises a unique pricing model, serving users with ads to keep costs lower, while also offering 10 minutes free per day, with the opportunity to earn more riding minutes through the Treecoin loyalty programme.
Having launched in Islington in North London, HumanForest has been expanding in the capital, now reaching into the Royal Borough of Kingston and the London Borough of Sutton, alongside the 11 existing HumanForest boroughs.
Councillor Ian Manders, Kingston Council portfolio holder for environment and sustainable transport, said: “Kingston Council is promoting ‘active’ travel to help improve local peoples’ health and ensure a greener future. Cooperating with HumanForest to promote their e-bikes supports these objectives.”
“The launch of the new e-bike hire scheme in Kingston, with Sutton, offers local sustainable travel to more residents. These e-bikes should encourage people who don’t want to ‘sweat it out’ on an ordinary ‘push’ bike, but still want the door-to-door convenience of cycling and green travel. As you pay per journey – after your free 10 minutes – you avoid the considerable cost of buying and maintaining your own e-bike. In this cost of living crisis, this shows that being green can also mean being lean.”
HumanForest is implementing 80 virtual parking bays across the two boroughs, with the intention of promoting considerate rider behaviour.
Councillor Barry Lewis, chair of Sutton’s environment and sustainable transport committee, said: “I’m delighted that Sutton is now home to this brilliant new e-bike scheme. Riding an e-bike is great for physical and mental health and helps keep Sutton’s air clean for everyone.
“All residents get 10 minutes free cycling time each day, so it’s an affordable way to travel around the borough, and we hope the scheme will help local people switch from cars to bikes for shorter journeys.
“We want to make it easier to walk, cycle and take public transport in our borough, and this new e-bike scheme is just one of the many ways in which we are supporting our residents as they switch to sustainable modes of transport.”
Caroline Seton, co-founder and head of growth at HumanForest, said: “We’re delighted to be expanding into Kingston & Sutton, bringing HumanForest’s sustainable and affordable e-bikes to even more of London’s residents. Accessibility and inclusivity will be at the forefront of the partnership, working with local groups to encourage and support uptake from all areas of the community.
“Kingston and Sutton are both being proactive in contributing to a cleaner, greener London and HumanForest are pleased to be supporting them in achieving their sustainability goals. We’re looking forward to working with both Councils in implementing a successful and collaborative partnership.”