Micromobility operator Neuron has launched a new initiative for university students, encouraging them to ride safely and be considerate of other road users.
Neuron has partnered with the Royal National Institute of Blind People (RNIB) to host events for first-year students at Northumbria and Sunderland Universities, to educate new riders and remind students of the importance of considerate riding.
Singapore-founded mobility company Neuron currently runs e-scooter schemes in Newcastle, Sunderland, and Slough in the UK, alongside those in Canada, Australia, and New Zealand.
Cormac Quinn, UK regional manager at Neuron Mobility, said: “We know our e-scooters are popular with students because they provide a safe and environmentally friendly transport option. As students return to University, and freshers start using the e-scooters for the first time, we want to ensure that riders use the e-scooters safely and responsibly. We are delighted to partner with RNIB to hold safety events at the Freshers Fairs so we can educate new riders on the rules and safety guidelines.”
Neuron’s ScootSafe team will also be at the University of Sunderland Freshers Fair on 21st September. At the event, students will have the opportunity to try riding the e-scooters on a safety training track. As in Newcastle, taking part in a safety briefing will earn a discount for their next ride. The RNIB will also be at the event in Sunderland, helping to educate students on the experiences of pedestrians affected by sight loss in order to bring home the need to ride considerately. To bring the issue to life, students will have the opportunity to try on glasses that simulate sight loss which give users a better understanding of how people who are blind and partially sighted experience the world around them.
Neuron’s Safety Ambassadors will also be out in greater numbers during Freshers Week to deliver practical tips for safe riding and encourage users to try Neuron’s online ScootSafe Academy. Riders can earn up to £5.50 in free credits for future rides by taking part in safety quizzes, interactive games, and by watching a series of educational videos.
A spokesman for RNIB said: “E-scooters are fast-moving and operate quietly, so they pose a particular risk for blind and partially sighted pedestrians. RNIB has been working with the Department for Transport, local councils and Neuron to try to address these concerns. We are pleased to continue our work with Neuron to get the message out about safe riding for the benefit of blind and partially sighted people.”
Neuron is aiming to remind students that no one should ride an e-scooter while under the influence of alcohol. Riders need to be aware that the police can enforce these rules too. If they break the law, there is a real prospect of criminal prosecution and, if applicable, penalty points being applied on their driving licences.
Neuron’s Riding Rules and Safety Tips:
- Riders must be 18 years old and above
- Must have provisional or full driving licence
- No riding on pavements
- Helmets are not mandatory but their use is strongly recommended
- One rider per e-scooter
- Keep a safe distance from pedestrians
- Do not ride under the influence of alcohol or other substances
- Be aware and remove earphones
- Keep both hands on the handlebars
- Maintain a safe distance from other vehicles particularly when turning
- Park responsibly and don’t cause an obstruction