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Forest has announced that it will launch in Hounslow on Monday, 11 August 2025, following their selection to deliver e-bikes to the local community by Hounslow Council.
Founded in London by Agustin Guilisasti (ex-Cabify) alongside co-founders Caroline Seton and Michael Stewart in 2021, Forest announced that it had recorded a record-breaking 1.5 million rides across the capital in July, a 60% year-on-year increase, as the company continues to grow its operations across London to meet the increasing demand for more sustainable and accessible transport methods.
The new contract was awarded to Forest after a competitive tender process, in which Forest was the “highest scoring operator,” meaning the e-bike operator will now operate in 18 boroughs across London. Forest says they now have over 1.5 million customers, offering them a more affordable and sustainable way to travel, and, in just 5 years, has “established itself as the fastest-growing shared e-bike operator in the city.”
We are excited to be expanding into Hounslow and bringing affordable e-bikes to even more Londoners. We know that the demand for sustainable ways of travel is only growing, and as the winning operator in Hounslow, we are proud to offer Forest bikes to local residents who are seeking more convenient and greener modes of transport.”
As a company founded in London for Londoners – our continued expansion reflects our commitment to delivering for the capital, and we look forward to a collaborative and successful partnership in Hounslow – Alex Berwin, Head of Policy at Forest
In partnership with Hounslow Council, Forest will provide 1,087 dockless e-bikes that can be rented and parked across one of 248 parking bays across the borough, with plans for additional bays to be added in due course. The move will offer Hounslow residents the opportunity to “adopt transport methods that are more sustainable, ease road congestion and promote healthier lifestyles.”
According to Forest, they are the only London-based operator with zero emissions, powering all bikes and service vehicles with renewable energy, and are also the only provider that gifts users ten minutes of free rides per day. In 2024, Forest says they gave away approximately 40 million gifted minutes, costing the equivalent of over £11 million.
