The market risks arising from the issue of lithium battery fires, as incidents regularly make the headlines, will be examined by the Bicycle Association (BA) in a free webinar on Friday, April 28, at 12:30pm.
Registration for this, the second of the BA’s new season of lunchtime webinars, is open to the trade now and anyone interested can sign up here.
David Middlemiss, associate director at the Bicycle Association, said: “We’re pleased to host this timely webinar to share with the industry the latest position of the BA on such an important topic.
“Attendees will have the chance to ask questions of experts in the field and take away learnings applicable for retailers and manufacturers alike.”
With e-bikes, including e-cargo, a critical sector for the UK cycle industry, the BA’s technical and policy director Peter Eland will look at the concerning consequences for consumer perception and for e-bike access to premises, and consider the potential implications for the industry if regulatory authorities make a knee-jerk response.
Attendees can learn what the BA is doing to ensure that doesn’t happen in the UK, and also explore how retailers can best respond – both to enhance their own battery safety practices and to reassure customers and local businesses of the safety of the products we sell.
Alec Seaman, Investors in Cycling webinar and podcast host, said: “This webinar season gives BA Members and Investors in Cycling the opportunity to engage in topics and ask the BA and industry experts questions directly to help shape the discussion.
“We were delighted with attendance at our first session in March on Diversity in the Cycling Industry. Anyone who missed that can catch up with quick wins to help their business in our new podcast, out this week.”
The BA is continuing to campaign for improved infrastructure within the e-bike and e-cargo markets and recently unveiled plans for a UK-wide battery collection and recycling service.
In other European markets there is already a single collection programme running, with manufacturers participating alongside retailers who act as collection points.
The perceived benefits are simplicity at retail level, reducing cost and complexity for bike companies and a clear and convenient way for customers to return batteries.