Beeline partners with Tier to provide safe navigation for e-scooters in London

Beeline has partnered with Tier to enable ‘easier, safer and more pleasant’ journeys in the capital as part of the London e-scooter trial.

Tier has integrated Beeline’s routing software and navigation interface into its app for users in London. People will be able to type in their destination within the app and Beeline’s routing algorithm will offer a variety of journey options, based on the type of ride they want to take. Through their phones, which can be placed on Tier’s wireless-charging docks, a simple navigation interface will then guide users to their destination, providing turn-by-turn directions as well as other journey-tracking details like speed, distance and ETA.

Beeline’s routing engine is enhanced by community feedback that creates custom routes based on road ratings submitted by cyclists and other e-scooter riders. This ensures that every journey is recommended by other road users. The software has been further customised to offer route suggestions that will avoid TfL “no-go zones” and boroughs not participating in the trial. Riders will also be guided to the nearest parking bay.

“As more people look to take sustainable journeys throughout London, we want to provide them with trips that are safe, simple and enjoyable,” said Beeline co-founder Tom Putnam. “We are delighted to partner with Tier and share our routing and navigation expertise which benefits riders and the scheme’s operation in London.

“It’s vital that when people are taking less carbon-intensive journeys, like riding an e-scooter, we are rewarding them with trips that they enjoy which is pivotal to encouraging long-term behavioural change.”

Fred Jones, VP and regional general manager, Northern Europe at Tier, added: “The Beeline navigation system is a brilliant addition to our vehicles and will provide Londoners with a seamless and intuitive way of getting from A to B on a Tier e-scooter.

“As well as being a useful navigation tool, it will also make the riding experience even safer and help to create a sense of community amongst Tier riders as they offer feedback on routes around the city. We are very excited to roll this out and see it become a hit with Londoners as the trial expands in the coming months.”