Dyaco Europe, a distributor of fitness equipment, has announced the signing of an exclusive distribution agreement with Reebok for its new electric bike product range.
Under the terms of the agreement, Dyaco Europe will serve as the exclusive distributor of Reebok’s innovative e-bike line-up across Europe.
In addition to the partnership with Reebok, Dyaco Europe has unveiled its plans to enter the luxury e-bike market with the launch of its own brand, Cikada.
The Cikada range will include two road electric bike models, the City and the Touring. The Cikada range will be available to purchase via Dyaco’s home brands operator Sweatband.com.
Dyaco acquired online fitness marketplace Sweatband.com back in September 2023. Cikada e-bikes start with the City at £1,999, with the higher spec model Touring carrying a £2,499 price tag.
“This exclusive distribution agreement with Reebok and the launch of our luxury e-bike brand, Cikada, represent significant milestones for Dyaco Europe,” said Andrew Ward, head of trading at Sweatband.com.
“We’re delighted to be entering the e-bike space with such innovative and market leading brands in Cikada and Reebok.
“This presents a huge opportunity for Sweatband.com in the outdoor space and the investment from Dyaco HQ and Reebok to ensure its success only seeks to show how much we as a group see the value in the opportunity.”
Dyaco has also invested in the construction of a Taiwanese bike factory, valued at $27 million, as it looks to establish a foothold in the global e-bike market.
Allen Ting, CSO of Dyaco International, commented: “This is a proud moment in the Dyaco journey, diversifying our product offering with the launch of the Cikada brand, alongside agreeing exclusive distribution terms with a world leading brand in Reebok.
“This will be a big step forward in helping to achieve Dyaco’s vision of getting as many people active, globally, as possible.”
Cikada is due to hit the market later this month with the exclusive Reebok deal set to begin production by mid-summer.
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