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Cowboy has announced Harpreet Singh Rai, former CEO of health tech wearables company Oura, will now serve as a board member and Kevin Cornils, former chief commercial officer at Peloton, joins Cowboy as a strategic advisor.
Rai takes with him a wealth of experience. During his four and a half years at Oura, Rai achieved a number of milestones, including a 100x growth in revenue, securing $140 million in funding, and successfully launching new hardware and a subscription model.
His strategic vision and leadership have made a lasting impact on the health technology sector, and Cowboy is eager to leverage Rai’s expertise as it continues to push innovation in the e-bike industry.
Cornils, the newly appointed CEO of Beauty Pie, and former CCO at Peloton, takes a range of experience in sales, marketing, and international growth strategy to Cowboy. Cornils played a key role in Peloton’s global success and journey to achieving revenues in excess of $3 billion.
His leadership has been important in driving growth and brand recognition, making him a valuable addition to Cowboy’s leadership team.
Adrien Roose, co-founder and CEO of Cowboy, said: “We warmly welcome Harpreet and Kevin to our board of directors. As the first fully independent additions to our board, their unparalleled expertise and successful track records in scaling innovative technology-led companies support our mission to reshape urban mobility with our connected e-bikes.
“This announcement comes after a challenging year for the ebike sector, making their strategic input even more significant. We look forward to benefiting from their insights and contributions as Cowboy gets ready for an even bigger 2024.”
The addition of Rai and Cornils to Cowboy signifies a strategic move to further strengthen the company’s governance and capitalise on the industry knowledge and business acumen of these two executives.
This latest announcement comes after a pipeline of news at the company, which achieved profitability in July after unveiling the Cruiser model the same month.
This year Cowboy also launched its Retail Partner Network, making it easier for customers to shop and service their bikes with local, independent bike shops.
Recent software launches include updates to its anti-theft ‘Find My Bike’ software; an in-app navigation experience built with Google Maps Platform, and the introduction of AdaptivePower software which senses changes in the rider’s environmental conditions and provides the right amount of power.
