Tier’s e-scooters and e-bikes in Dubai have officially hit the one million ride mark, two years after their launch.
German micromobility operator Tier introduced its e-scooters in the United Arab Emirates in October 2020, helping support travellers in the largest city in the Gulf region.
Since the launch, a million journeys have been made by Tier users, who covered 3 million kilometres. Tier said these trips replaced 515,000 kilometres of car journeys.
Amir Melad, Tier general manager for the Middle East said: “We are extremely happy with the use of our e-scooters and e-bikes in Dubai since the launch on October 26, 2020. Our services have been very well received and in recent months we have been able to attract many new customers within Dubai and the region who have tried shared micromobility for the first time. The figures clearly show that our e-scooters and e-bikes have long since become part of Dubai’s mobility mix. Our ambition is to connect even more districts to the city’s urban mobility network in the future to offer even a larger audience an alternative to the private car.”
Earlier this year, Al-Futtaim Group Real Estate and Expo City Dubai announced a partnership with Tier Mobility to operate e-bike micro-mobility services within their respective areas. The new micro-mobility service has been available for residents, tenants, visitors, and employees since May 2022.
Over the years, Tier has opened up more and more areas and made its e-scooter service available to a growing number of residents.
The brand says it hopes to provide cities and residents in its locations with comprehensive mobility solutions to reduce car dependency.
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Tier, based in Berlin, was launched in 2018 by Lawrence Leuschner, Matthias Laug and Julian Blessin, and now operates in more than 260 cities across 22 countries in Europe and the Middle East.