IAA Mobility launches new exhibitor packages for cycling and micromobility brands

IAA Mobility, which takes place in Munich from September 5-10, has announced new exhibitor packages for cycling and micromobility brands wanting to participate exclusively in the Open Space area.

While IAA Mobility’s B2B activities take place at the Summit in the Messe München trade fair grounds, all B2C activities will be concentrated around the “Open Space” concept in the city centre.

A spokesperson for the event said: “For cycling and micromobility companies, interacting with consumers directly is of great value, and this is precisely why Open Space was created.

“Open Space can be imagined as a product showroom and test track rolled into one: nestled between art, culture and food, it is the perfect location for experiential presentations directly to the public.”

A variety of new packages tailored to cycling and micromobility exhibitors have been unveiled, which cater to companies who require a presence solely at the Cycling Activation Areas within the wider Open Space platform.

These have been created in order to give brands – no matter the size – even greater incentive to take part in the Cycling Activation Areas, a wide range of cycling entertainment and training.

The Cycling Activation Areas will be located at Hofgarten and Ludwigsstrasse.

Read more: IAA Mobility 2023 event to host international cargo bike awards

Packages start at €9,900 net price for 25 square metres (including utilities and more, plus a sponsorship of the Cycling Activation Area worth €3000), and go up to €35,500 net price for 100 square metres (utilities, extras and 9.000€ of sponsorship incl.)

Depending on the size, these packages give savings of up to 33% when compared to the existing packages that allocate space at both the Summit and the Open Space areas.

More cycling and micromobility brands have recently confirmed participation in IAA Mobility.

CoolMobility, Mocci, BAYK and Zoem CarGo will all be exhibiting in the Open Space.

Packages can be booked here, and for specific enquiries please contact Stefan Fischer: stefan.fischer@messe-muenchen.de.

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