micromobilitybiz Delivering news updates to the micromobility industry, focusing on e-bikes, e-scooters and green transport
London-based shared e-bike brand HumanForest has continued to thrive, reaching its highest ever e-bike usage last month.
The sustainable micromobility platform, which currently operates e-bike schemes in 12 London boroughs, recorded 150,000 trips across the capital in May, up from 80,000 trips the previous month.
HumanForest operates a unique advertising-led revenue model, which allows the brand to keep prices low by serving consumers with adverts before and after their ride.
Agustin Guilisasti, founder and CEO, said: “The huge growth in eBike usage across London is a credit to the local councils who have worked tirelessly to bring schemes like HumanForest to their residents. By providing 10 minutes free daily, free parking in our virtual bays and training academies, HumanForest makes cycling accessible to everyone.”
After supporting 40,000 trips in March, HumanForest grew to 80,000 trips in April, before hitting the 150,000-trip record last month, with numbers expected to continue upward.
Every week last month, 6,000 Londoners tried HumanForest e-bikes for the first time, more than a four-fold increase compared to winter months.
HumanForest currently operates in 12 central London boroughs, which it calls The Forest, including the City of Westminster, Southwark, and the most recent addition, Hammersmith and Fulham.
HumanForest eBikes operate a unique advertising-led revenue model, whereby consumers receive an advert from partners before and after using a HumanForest eBike. This allows customers to ride for free for 10 minutes each day and costs £0.15 per minute thereafter.
In West London, HumanForest launched its first e-bikes in Hammersmith and Fulham two months ago, with 4,500 Londoners taking trips that either started or finished in the borough.
Caroline Seton, co-founder & head of growth at HumanForest, said: “The first two months have seen rapid growth as the residents of Hammersmith & Fulham embrace our electric bikes. We are delighted that our partnership with the Council brings Hammersmith & Fulham closer to achieving their ambition to become Britain’s greenest Borough.”
