Kadri Rehkli

Estonian e-bike brand Ampler appoints Kadri Rehkli as interim CEO

Ampler, the Estonian electric bike company, has appointed Kadri Rehkli as interim CEO.

Rehkli has been tasked with contributing towards the strength of the company and the products, following the merger with KÕU Mobility Group earlier this year. 

She is the former COO of KÕU Mobility Group and will lead the company towards a healthy and sustainable growth model. 

Following her appointment, Rehkli said: “All our e-bikes represent the pinnacle of design and technology and offer an exclusive and personalised experience for our customers.

Satellite Silver Axel

“Instead of launching a new product range yearly, Ampler has dedicated its team to continuously improving the existing model range, making sure it is strong and viable to cater towards our customer needs.”

Ampler is also celebrating the one-year anniversary of its award-winning second-generation e-bike models.

To commemorate the occasion, the company has released limited edition versions of their Axel and Juna models, each with only 100 bikes available, each hand-assembled in Tallinn, Estonia.

Capsule Copper Juna

The limited edition e-bikes come in two new colours – Capsule Copper for Juna and Satellite Silver for Axel – and feature hidden batteries and wires with a lightweight frame, as well as fenders, integrated lights, a kickstand, and a charger.

Read more: ‘The bicycle is the tool, but the exciting thing is what it delivers’ – Brompton CEO Will Butler-Adams on the future of mobility

In addition, customers who purchase a limited edition bike will receive a certificate of authenticity, new logo designs, exclusive colours, and a special numbering.

The new colour range was unveiled recently in Ampler’s Amsterdam showroom at an event highlighting the practicality of riding an e-bike.

A spokesperson for the brand added: “The Q&A discussion inspired the community to think that anyone, no matter what their fitness level, can enjoy riding Ampler bikes as a commuter.”

All of the new colours, bike models, and limited edition bikes are available in the Amsterdam showroom to test ride.

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