E-scooter trial zone set to expand in Birmingham

The operating area of Birmingham’s e-scooter trial is to be expanded to the north and southwest of the city from 4th December.

The expansion will include the A38 and A34 cycling corridors respectively, allowing people to reach key destinations by e-scooter including:

– The University of Birmingham, Queen Elizabeth Hospital, Harborne High Street, and Selly Oak and University train stations to the south-west
– Perry Barr, Aston Park, Handsworth Park, Lozells high street, and Birmingham City Hospital to the north

TfWM, part of the West Midlands Combined Authority (WMCA), appointed Voi as the sole operator of the 12-month West Midlands e-scooter trial for the region back in September. Private e-scooters are not permitted as part of the trial. The trial zone initially covered the immediate vicinity of Birmingham’s city centre.

Since launch, Voi’s shared e-scooters have clocked over 75,000 kilometres and more than 38,000 trips with more than half of all users being repeat customers. The expansion is expected to reach approximately 150,000 residents, allowing for a greater range of trips and offering a viable alternative to public transport while social distancing measures are still in place.

Voi, Transport for West Midlands and Birmingham City Council been working closely with the emergency services, key stakeholders and businesses on e-scooter safety since the launch. Voi have also been providing free helmets to new users and running several in-app campaigns on riding safely, rules of e-scooters and where and how to park.

The Swedish company has also taken measures to protect riders against COVID-19, equipping all handlebars with anti-bacterial copper tape and ensuring the vehicles are regularly disinfected. During the lockdown period, the Voi-4-Heroes programme gave NHS workers, emergency service personnel and the armed forces free rides.

Richard Corbett, regional general manager of UK, Ireland and Benelux for Voi, said: “We are delighted to see how Brummies are increasingly adopting this safe, accessible and carbon-neutral way to travel. This expansion will make shared scooters available to a wider group of the population in Birmingham, replacing short car journeys and therefore contributing to creating a safer and greener city for all.”

Mayor of the West Midlands Andy Street added: “E-scooters have proved very popular in Birmingham city centre, and so it is great news that the trial zone is being extended. This will enable more people to use them to travel to a much wider range of places – such as Birmingham’s university campuses.

“Of course this is a West Midlands-wide trial of e-scooters, and we are working closely with other local authorities to bring more trials to more of our town centres over the coming weeks.”

In other news…

Transport for West Midlands to analyse ‘near miss’ data on roads thanks to VivaCity partnership

VivaCity, the transport technology scaleup, has announced a strategic partnership with Transport for West Midlands …