Cycle retailer Sigma Sports announces e-bike experience day 

Premium cycle retailer Sigma Sports has announced the date for its e-bike experience day, taking place in Leicestershire. 

On Sunday, April 23, the Sigma Sports team is inviting consumers to test e-bikes for free, in the hopes of sharing e-bike technology with a wider audience.

Taking place in Owston, Leicestershire, the event coincide with the prestigious Cicle Classic bike race. 

Sigma Sports CEO, Ian Whittingham said: “Our eBike Experience Day is a fantastic opportunity for cycling enthusiasts or newbies to discover the latest in electric bike technology and see how easy and fun it is to go electric. Our team of experts are on hand to answer any questions and offer guidance on choosing the perfect e-bike.” 

New and experienced riders are being welcomed to try out some of the e-bikes Sigma has on offer. 

The omnichannel retailer first launched in 1992, with its flagship store in Hampton Wick. 

Since its launch, Sigma has expanded with a second store in Oakham, Rutland, and in 2022 opened its first dedicated e-bike store in Kingston upon Thames. 

On the e-bike experience day, the brand said: “The Sigma Sports team are inviting seasoned and new riders to come down and try out some of the most exciting electric bikes for free. The team of friendly experts will be on hand to answer all your questions and guide you through the wonderful world of eBikes. Discover how easy and exhilarating it is to go electric.  

“With Sigma Sports, you’ll have the opportunity to experience the latest technology in electric bikes and feel the thrill of going electric. Don’t miss out on this unique opportunity to try before you buy.”

Read more: Euro Mobility Festival gains momentum for 2023 

Sigma Sports caters to cyclists, runners and triathletes of all abilities, and offers worldwide delivery through its online store, along with events, group rides, bike fitting, and mechanics courses on the ground.

Find out more about Sigma Sports’ eBike Experience Day here:   

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