Features

In-depth opinions, analysis and interviews with the key players in the industry

2021: Cycling will continue to be a la mode (of transport)

By Adrian Warren, senior product director at Cyclescheme and chair of the Cycle to Work Alliance What a year 2020 was for cycling. One of the positive effects of the pandemic was the amount of free time that lockdown afforded people to pick up old hobbies. In fact, 83% of …

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The year of the e-bike?

By Jazz Walia, CEO, Tannus Tyres In my opinion, this will be the year that e-bike usage skyrockets as consumers finally embrace technological advancements that have sparked the cycling industry into the modern age. In a new era of city mobility, e-bikes, without a doubt, are going to become the …

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Consumer demand for privately owned e-scooters will outstrip rental in 2021

By Jez Williman, CEO of D-Fly Group and founder of the Dragonfly Hyperscooter The sudden need for socially distanced ways to travel saw e-scooter rental schemes accelerate throughout 2020. While the rental models have been understandably basic, the trials have been invaluable in forging the way for more widespread acceptance …

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IAA Mobility: a hybrid platform

The IAA is coming to Munich in September 2021 and, for the first time, will focus on bicycles. Tobias Gröber, executive director, business unit consumer goods at Messe München, and Jürgen Mindel, managing director of the German Association of the Automotive Industry (VDA), discuss the plans, goals and ideas that …

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How software is shaping the next generation of e-bikes

By Tanguy Goretti, Cowboy founder Over the past decade, digital transformation has taken place across most industries, and the bike world is no exception. At a time when cycling has never been more popular, software has been a key tool in attracting new customers as we look to grow the …

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E-bikes: A mouth-watering opportunity

New data from the Bicycle Association Market Data Service, powered by SMS, has highlighted the spiralling value of e-bikes to the UK cycling market In total, between January and August 2020, e-bikes accounted for 12% of cycling sales’ value in the UK, a calculation which includes bikes, e-bikes, parts, accessories …

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The e-revolution and the ‘new to cycling’ consumer

By Dafydd Huws, Troll Outdoors and DexShell 2020 has been, as I am sure we would all agree, the strangest of years. From lockdowns and social distancing to an almost unprecedented demand for cycling, it is a year that will live long in the memory of every bike shop for …

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Electrifying the transport sector

The Ebike Summit 2020, in partnership with EDF Energy, took place online last month, with speakers discussing how the e-bike industry can help promote sustainable transport. Rebecca Morley looks at what this means moving forward E-bikes have been growing in popularity for some time – offering people an easier, sweat-free …

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Micromobility: a tantalising prospect for Christmas sales?

According to the BA’s Market Data Service – powered by Sports Marketing Surveys (SMS) – it’s beginning to look a lot like Christmas buying habits will be very different in 2020… In total, this market, which is predominantly made up of electric and non-electric scooters, has followed the wider cycling …

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E-scooters: A shot in the arm for bike share schemes?

E-scooters are impossible to ignore in today’s discussions surrounding mobility and active travel, particularly as people’s transport habits change with COVID-19. But what impact are they having on bike share schemes? Rebecca Morley reports Many bike share schemes have seen a boom in ridership over recent months, mirroring the trends …

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