Micromobility operator Voi has launched its newest e-scooter campaign, focussed on rider responsibility.
The ‘Let’s get it right’ campaign follows on from last year’s ‘Ride safe, park smart’ messaging from Voi, as the brand tries to overcome concerns around safety that some organisations still have surrounding e-scooters.
Voi has launched its latest campaign as the Government is expected to make a major announcement on the future of e-scooters in the UK on Wednesday (10th May), potentially paving the way for private-use e-scooters on the roads.
Jack Samler, general manager at Voi UK and Ireland, said: “As micromobility adoption continues to grow across the UK, supporting green, equitable mobility for all, we’re committed to ensuring that all riders know and follow the rules. Besides investing in rider education and innovative technology, we believe that this new campaign will raise awareness of how important it is for riders to ‘get it right’.”
The new campaign aims to raise awareness around behaviour that can put riders, pedestrians, and other road users in danger, including riding through red lights, drunk riding, pavement riding, twin riding, and bad parking.
Riders will be reminded about the importance of safe riding through in-app messages, videos and stills.
“Through this campaign, we hope to also reach new riders and nudge them towards testing our shared micromobility service. We want to help towns and cities reach their sustainability targets by reducing car dependency, which can only be done if more people utilise the variety of shared electric mobility options,” said Jessica Hawker, head of marketing UKI, at Voi.
As part of its safety push, Voi is hosting events across the UK in partnership with road safety company TTV, as the Swedish brand says it is always searching for new innovations to contribute to its ‘Vision Zero,’ a bid to reduce e-scooter related crashes.