Voi launches enhanced ‘End of Ride Photo’ feature to promote safe parking

Voi has launched the enhanced ‘End of Ride Photo’ feature to encourage good parking behaviour amongst e-scooter riders.

Users are required to take and submit a photo of their parked scooter after each ride. Voi’s support team then reviews the photo and takes actions if the safe parking guidelines have not been followed.

E-scooters must not be left lying down on the ground or parked in a way that is obstructing the pavement and causing an obstacle to pedestrians, strollers or wheelchairs, Voi said. Riders who do not follow these rules will receive an email with a warning and an educational message. After the first warning, riders who park their vehicles incorrectly will receive a £25 fine.

Richard Corbett, general manager, UK, Ireland and Benelux at Voi, said: “Although the majority of our users tend to park their scooters properly, we want to encourage everyone to think before they park.

“The ‘end of ride photo’ is yet another measure to ensure we motivate our users to understand the way they park the scooters impacts other road users or pedestrians, particularly vulnerable people such as those with visual or mobility impairments, children and the elderly.

“We started to roll out the ‘end of ride photo’, and our data shows that in thousands of rides, only a very small minority of users had to be fined and that those who were fined have only been so once. Despite the small number of non-compliant riders, we have seen a 70% improvement in good parking behaviour with the introduction of this new feature.

“This indicates that people pay more attention to the way they park if a clear deterrent, such as a fine, is used to discourage them from inappropriate parking behaviour.”