Shared micromobility operator Voi has urged drivers to ditch their car in favour of an e-bike, by offering free rides on Cycle to Work Day.
Now in its 10th year and taking place on Thursday, 4th August, Cycle to Work Day is a national annual event that encourages people to pick up their bike to get to work and school.
Swedish micrmobility company Voi, which runs shared transport schemes in Bristol, Cambridge, Birmingham, and other UK cities, is aiming to get people out of the car and using its services.
To mark Cycle to Work Day 2022, Voi is offering riders 15 free minutes on its e-bikes, which are available in Cambridge, Peterborough, and Kettering, with the discount code CYCLE2WORK.
Voi said that it hopes to help combat climate change with its sustainable transport options, as 67% of people in the UK commute by car.
Currently, available in Cambridge, Peterborough and Kettering, and with a planned launch in Liverpool later this year, Voi’s e-bike scheme has seen nearly 23,000 unique riders adopting this carbon-neutral way of getting around, clocking up nearly 300,000 kilometres (or 187,000 miles) since 2021. In that short space of time, its e-bikes have helped replace around 50,000 unnecessary car journeys and supported these communities in creating a greener, healthier and better places to live, according to Voi.
The brand also said that 47% of its e-scooter riders combine their journeys with public transport.
Research by Transport for London has also revealed that more sustainable travel, like cycling, can positively contribute to the local economy, with the figure cyclists contribute estimated to be around £520 million.
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Voi offers PAYG along with day and month passes for its users, letting them take an unlimited number of riders at a fixed rate. Discounts are also available for students, NHS staff, emergency service workers, military personnel, vets, and those on low income.