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Verge Motorcycles, a European technology company best-known for its futuristic and cutting-edge electric motorcycles, has announced its entrance to the UK market.
Verge Motorcycles develops and manufactures some of the world’s most advanced electric superbike. With its patented motor technology and innovative design, Verge challenges conventional ways of thinking with the goal of creating “the world’s best electric motorcycle from the ground up”.
To bring the Verge experience closer to local consumers, the company is opening a pop-up store at the Westfield London shopping centre.
The pop-up store opens on Tuesday, May 28, and will offer Londoners and enthusiasts across the country a first-hand look at Verge’s motorcycles featuring advanced technology, as well as provide an opportunity to experience the product firsthand.
Test ride appointments can be set up at the store and will begin within a few weeks after store opening.
The Verge pop-up will be located on the upper level next to Nike, Apple, and the food court.
“This exciting expansion marks a significant milestone for Verge. Our British fans have been waiting for this moment and we are happy to finally start our operations and sales in the UK and make our thrilling innovation available to everyone in the region,” says the CEO of Verge Motorcycles, Tuomo Lehtimäki.
Verge Motorcycles’ international retail strategy is being driven by technology visionary George Blankenship, who was instrumental in developing Apple and Tesla’s highly successful, ground-breaking showrooms.
“I see the same potential in Verge as I did at Apple two decades ago and Tesla one decade ago when those companies set out to completely redefine their industries,” says Blankenship, Verge’s chief revenue officer.
“I want Verge to be positioned wherever lots of people are spending time on a regular basis finding new things they might be surprised to see, and Westfield London is the perfect place to do so.”
