Tier sponsors return of parliamentary bike ride in London 

Micromobility provider Tier has sponsored the return of the parliamentary bike ride, bringing together politicians, advocates and experts to ride in London. 

This year’s event, which took place on Tuesday (28th June), was attended by Parliamentary Under Secretary of State at the Department for Transport Trudy Harrison MP, and cycling advocate and former Olympian Chris Boardman. 

The parliamentary bike ride, last held in 2019, started with speeches at The Dutch Centre in London, before attendees headed out onto the roads on a combination of bikes, including Tier’s shared e-bikes.  

Chris Boardman said: ‘’We now need to change our language to talk about the people who aren’t in this room and what is important to them. And thankfully for us our soap box is so sturdy – you don’t want to give money to Putin for oil? We’ve got a solution for you. You want to save money for the family who’s really worried about the bills? We’ve got a solution. Health? We’ve got a solution, all of these things – and we need to make it visible in a language that other people value.’’ 

The event was sponsored by Tier, hosted by the All-Party Parliamentary Group for Cycling and Walking, and held in partnership with the Embassy of the Kingdom of the Netherlands in the UK. 

Attendees included Boardman, Harrison,  Dutch Ambassador to the UK, H.E. Karel van Oosterom, Selaine Saxby MP, Isabelle Clement (Wheels for Wellbeing), Annette Bennet (Joyriders), Georgia Yexley (Tier), Ruth Cadbury MP and Naseem Akhtar (Saheli Hub).  

Ruth Cadbury MP, co-chair of the All-Party Parliamentary Party Group for Cycling and Walking (APPGCW) said: ‘’I was thrilled to be able to once again join this fantastic event after a gap due to the Coronavirus pandemic. It was fantastic to be joined by such a wide range of people who are making a positive difference to cycling and hear from leading advocates and businesses.’’ 

Selaine Saxby MP, co-chair of the APPGCW said: “It was great to join my first Parliamentary Bike Ride as co-Chair of the group. Seeing everyone we work with as a group cycling through London and hearing from some brilliant speakers is a great reminder of all the amazing work being done to advance cycling.’’

Georgia Yexley, General Manager UK and Ireland, Tier said: “Since the last Parliamentary bike ride micro-mobility usage has taken off across the UK, making active travel a more integral part of people’s daily lives as a result. Tier is honoured to be supporting the ride and to be able to show parliamentarians how ready access to our e-bikes provides people with a safe, efficient and sustainable solution for city trips. 

‘’We look forward to working with the All-Party Parliamentary Group on the development of sensible and robust legislation that will encourage the continued uptake of active travel across the country.”

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Since the 1970s, the APPGCW has worked on a cross-party basis to promote all forms of cycling and walking, working with representatives of organisations in the private, public, and third sectors that share their vision. 

The group works to communicate the benefits of active travel within Parliament and conducts inquiries on pressing matters relating to cycling and walking.