Tier Mobility hires two former Uber execs to boost UK launch

Tier Mobility has recruited two former senior Uber executives as it looks to launch in the UK.

The German startup, which offers both e-scooters and e-mopeds, has named Fred Jones as UK general manager, while Benjamin Bell becomes head of public policy for Northern Europe.

Jones was most recently the general manager of UK and Ireland for Uber, while Bell was on Uber’s UKI leadership team, recently heading up public policy nationally across Uber and Jump.

Jones (left) and Bell (second right) join COO Roger Hassan (second left) and CFO Alex Gayer (right) at Tier

“Fred and Ben are already leaders in the e-mobility world and, as we expand across Europe, their years of experience at a hugely successful fast-growth business will be invaluable,” Tier Mobility co-founder and chief executive Lawrence Leuschner said. “We are very happy to have both of them on board as we look to establish ourselves as the leading UK provider of e-scooters.”

Tier said that the new hires come at a “landmark moment” in Tier’s two-year history, with both set to play integral roles in the company’s plan to bring its market-leading e-scooters to cities across the UK.

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