micromobilitybiz Delivering news updates to the micromobility industry, focusing on e-bikes, e-scooters and green transport
Micromobility brand Tier has appointed two new seniors members, as the German-based company looks to become a profitable organisation.
Markus Windisch joins Tier as chief business officer, following seven years at food delivery service HelloFresh, most recently leading operations as international chief operating officer.
Trecilla Lobo will be joining Tier as chief people officer, bringing her 25 years of experience in HR, working with companies like Johnson and Johnson, Microsoft, and Deliveroo.
Lawrence Leuschner, CEO of Tier Mobility, said: “I’m delighted to be welcoming two new senior members to the team, who bring with them a wealth of experience, and I am excited to see them harness that experience to help us take Tier to the next level. Working together, we will deliver our goal of transforming the way people move around cities, cutting carbon, and changing mobility for good.
“There are few people who have been successful in creating an inclusive culture in the technology sector – which Trecilla has accomplished several times during her career. Likewise, Markus is an excellent commercial operator with an outstanding track record of boosting profitability and delivering operational efficiency. As our preferred candidates for the role, both hires are big wins for Tier.”
Windisch has experience overseeing HelloFresh’s 16 global markets, overseeing revenue growth from €300 million in 2015 to over €7 billion expected for this year.
In his new role at Tier, Windisch will be responsible for driving demand and increasing operational efficiency to boost profitability across all markets. All regions will report into Markus Windisch.
Lobo’s most recent experience was at AI-enabled drug discovery company, BenevolentAI, transitioning them to IPO in April 2022. In her new role at Tier, Lobo will be responsible for driving the culture and implementing a more effective organisational design to support the commercial goals of the company. Furthermore, she will also use her expertise to hire and develop global talent and lead the agenda for diversity and inclusion across Tier.
She said: “I am so thrilled to be joining Tier Mobility as their new chief people officer. I was particularly drawn to the founders and the company’s mission and strong values to Change Mobility for Good.
“During these challenging economic times, championing and prioritising a strong and inclusive people culture is important and I am really looking forward to supporting Tier Mobility and its people through the next phase of its journey.”
Read more: Consumers cycle almost twice as much after buying an e-bike, study finds
Windisch added: “As sustainable transport continues to be a focus around the world, I’m very excited to join the Tier team and support their mission to Change Mobility for Good.
“I hope to bring my experience from a hypergrowth yet very profitable company to support Tier’s path to profitability, increase the company’s market share and drive micro-mobility as a convenient sustainable transport mode across cities and the suburbs.”
