Tier has partnered with rear-view sunglasses brand Hindsight

Tier announces partnership with safety sunglasses brand Hindsight 

German shared transport operator Tier has announced a partnership with rear-view sunglasses brand Hindsight.

Hindsight is a British cycling safety brand, founded by Alexander Macdonald, that has developed innovative rear-view glasses for cycling, with the aim of improving safety on the roads. 

As part of the new partnership, Berlin-based Tier has welcomed Hindsight into its Active Safety Partner programme, which will offer shared e-scooter and e-bike users discounted prices on Hindsight products. 

Alexander Macdonald, founder and CEO of Hindsight said: ‘’We are absolutely delighted to be announcing our partnership with the leading provider of micromobility. It’s testament to how well our tech works that they feel that our rear-view sunglasses provide a tangible benefit to riders of both e-bikes and e-scooters. 

‘’The partnership will benefit both Hindsight customers and Tier riders, and will hopefully incentivise yet more people to enjoy the benefits of travelling in a sustainable, convenient and enjoyable way.’’ 

Hindsight, also co-founded by Olympic track cyclist Calum Skinner, has developed a unique lens technology, featuring mirrored corners that allow riders to see behind them without fully turning their head. The glasses have also been designed to look good off the bike, making them a versatile choice for commuters and every day cyclists. 

Hindsight customers will have access to a custom code for Tier vehicles, offering first time riders two free unlocks and 20 minutes’ free riding. Tier riders can also claim a discount on Hindsight sunglasses, available through time-limited deals shared via the Tier app and email.   

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Jessica Hall, head of public policy UKI for Tier, said: “We have been seriously impressed with the effectiveness of Hindsight’s cutting-edge technology, it really feels like you have eyes in the back of your head. Through this partnership we hope to make Tier users feel safer and more comfortable when riding on the road, especially in areas where there isn’t adequate cycling infrastructure in place yet. With Hindsight glasses e-scooter and e-bike riders can check their surroundings before turning or making a manoeuvre, all without losing forward visibility, making shared micro-mobility more accessible, improve public safety and helping our users ride safely, improving the safety of vulnerable road users, and reducing conflict with pedestrians as well as motor vehicles.” 

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