Tag Archives: Sports Marketing Surveys

E-bikes: A mouth-watering opportunity

New data from the Bicycle Association Market Data Service, powered by SMS, has highlighted the spiralling value of e-bikes to the UK cycling market In total, between January and August 2020, e-bikes accounted for 12% of cycling sales’ value in the UK, a calculation which includes bikes, e-bikes, parts, accessories …

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Micromobility: a tantalising prospect for Christmas sales?

According to the BA’s Market Data Service – powered by Sports Marketing Surveys (SMS) – it’s beginning to look a lot like Christmas buying habits will be very different in 2020… In total, this market, which is predominantly made up of electric and non-electric scooters, has followed the wider cycling …

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