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Micromobility firm Bird has launched its newest e-bike through high street retailer Halfords.
The Bird Bike, designed by in-house aerospace, automotive and micromobility engineers at the company, is now available exclusively online through Halfords for the next eight weeks, before it will be sold at several other retailers across the UK.
California-based micromobility brand Bird, launched in 2017, currently operates shared scooter schemes in more than 350 cities across Europe, the Middle East and North America, including Canterbury and Redditch in the UK.
Bird also makes its vehicles available to purchase for consumers, ranging from e-scooter and bikes to children’s scooters.
Brian Buccella, senior vice president for government partnerships and consumer products at Bird said: “The UK is investing heavily in its cycling infrastructure and people are now looking to micro-electric vehicles to replace their petrol-powered trips. The Bird Bike not only offers both new and experienced cyclists the thrill of the ride, but also the safety and technology synonymous with our brand.”
“We are incredibly proud to partner with Halfords to launch Bird Bike in the UK. Their dedication to electric transportation and delivering high quality service, both instore and online, aligns perfectly with our values at Bird.”
The Bird Bike, which retails at £1,999, comes in two models – a step over A-Frame, available now, and the step through V-Frame which will follow this summer.
It comes with a Bafang rear hub motor with 346w/36 volt removable battery with up to 100km of range, and Bluetooth connectivity.
Orders can be made via the Halfords website and will be assembled in store. Halfords also offers a number of benefits for consumers, including safety checks and click-and-collect.
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“We are thrilled to be the exclusive launch partner for the Bird Bike in the UK, which will be available online at Halfords,” said Rebecca Blewitt, buyer for electric bikes at Halfords. “The new bike is such an innovative design and we can’t wait for our customers to get their hands on one!”
