Micromobility operator HumanForest has launched its concession scheme for students and essential workers, offering a 20% discount on all trips.
HumanForest, which operates shared bike and mopeds in parts of London, will be offering discounts to students, NHS staff and emergency service workers, to help ease the cost of living.
The London-based mobility firm said it sees value in introducing sustainable travel options for students aged between 18-22 (although discounts will be available to mature students as well), as it hopes young riders will be a catalyst for behaviour change amongst their peers.
Charlotte Pepperell, interim head of partnerships at HumanForest, said: “Community is a huge part of the mission at HumanForest, so we’re proud to be able to provide a way in which to support students and key workers. With the cost of living crisis making people consider their daily spending more and more, it’s crucial that we continue to make sustainable travel affordable to make a real impact in our urban environment.”
HumanForest is offering its 20% discount to NHS staff and emergency service workers in recognition for all of their hard work and the support they provide to the community. Partnering with individual NHS trusts across London is also an active step towards their commitment to reaching carbon net zero by 2040, HumanForest said, with the NHS being the world’s first health service to make such a pledge.
A spokesperson for The Royal Marsden NHS Foundation Trust said: “We are delighted to host a HumanForest Green Bay on our Sutton site. It will offer our staff the opportunity to access this green and efficient mode of transport to and from the train station, made even more accessible by HumanForest’s Friends of the Forest 20% discount off all rides for key workers.”
Having launched in Islington in North London, HumanForest has been expanding in the capital, now reaching into the Royal Borough of Kingston and the London Borough of Sutton, alongside the 11 existing HumanForest boroughs.
HumanForest utilises a unique pricing model, serving users with ads to keep costs lower, while also offering 10 minutes free per day, with the opportunity to earn more riding minutes through the Treecoin loyalty programme.