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South African e-scooter and vehicle technology company Electric Life Rides (ELR) is launching its service in Cape Town this month.
The launch will introduce ELR’s initial electric kick scooter fleet, which will be available via its mobility hub partner, the President Hotel, in Bantry Bay.
ELR scooters are equipped with a barcode which, when scanned by a users’ phone, allows them to download the ELR app and buy ride credits, payable per minute, per hour, per day or per month.
The vehicles also have built-in tracking systems to provide “convenience, peace of mind and security” by making it easy to locate the nearest vehicle. The vehicle tracking technology also features Application Programming Interface (API) functionality, providing interface ability with other applications, for example, food and medicine delivery.
Electric Life Group CEO Stefan Van der Sandt said: “Our vision was to build and launch a tech company and app that will effectively disrupt, challenge and reshape the way we move and commute by providing innovative options and electronic micromobility vehicles to Africa.
“Our high-quality electric micromobility services, solutions and products will be made readily available and accessible to as many people as possible. This is going to create a meaningful shift in urban mobility and we’re humbled and proud to play a part in the ever-growing mobility revolution in Africa and the rest of the world.
“We are very excited to pioneer electric and micromobility and be the custodians for the African market first and foremost. We do have plans to span globally as soon as possible with Europe, UAE and USA already in our sights. We want to assist in creating a better tomorrow, where people move in a better way, a greener, cleaner Electric Life Rides way, whilst reducing carbon emissions as well as creating local employment.”
