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Bo has announced its first international expansion into Ireland, with Lifty Electrics confirmed as the official Dublin-based retailer and service centre.
Key to Bo’s expansion was the Irish Government cementing Dublin’s status as a hub for progressive transport solutions, making it the ideal first international market for the brand..
The passing of The Road Traffic and Roads Act 2023 created a new vehicle class for e-scooters called powered personal transporters and legalised their use on public roads from May 20, 2024.
Bo co-founder and CEO Oscar Morgan said: “Whilst the UK sadly lags behind much of the world in legalising the use of e-scooters on the public roads, Ireland has taken that exciting first step in embracing a new era in how we travel through cities such as Dublin.
“Since Ireland announced the legalisation of e-scooters back in May 2024, we have been making regular visits to meet riders in Dublin and Cork.
“With production of the Bo M now in full flow, we are excited to announce Dublin as our first direct expansion into an international market”.
Dublin was selected for Bo’s expansion due to the city’s forward-thinking urban mobility strategies, including efforts to reduce car use, the recent legalisation of electric scooters, and its extensive bike lane infrastructure.
The Irish National Transport Authority has, however, just introduced legislation restricting e-scooters from public transport, applying brakes to the wider sector, but not for the Bo M which is designed for end to end journeys.
Bo was founded by two engineers, formerly of Williams F1 Advanced Engineering, and a Jaguar Land Rover designer, giving the company a fundamental understanding of vehicle dynamics and manufacturing, which has been uniquely applied to the Bo M.
The Bo M showcases a ground-up focus on robust and intuitive features, designed in order to improve every urban journey.
It utilises a fixed Monocurve Chassis and the unique patented Bo SafesteerTM technology to create a confidence-inspiring ride, combined with category-leading motor torque and power ratings, plus novel functional innovations.
Bo co-founder and CTO Harry Wills, added: “We want to make wobbly e-scooters a thing of the past so intentionally designed the Bo M with an unbroken Monocurve unibody chassis to provide the most robust, confidence-inspiring ride experience possible.
“We’ve equipped the M with technology we have developed from the ground up that truly enhances the urban riding experience, day or night, rain or shine, hilly or flat.
“From the occasional rider who needs to nip into town, to the super commuter riding 30km everyday, the Bo M establishes itself as the most dependable, mature urban vehicle“.
