Bird launches Google Maps integration to increase access to eco-friendly transit

Bird is integrating with Google Maps to help increase access to eco-friendly urban transportation.

Starting today, anyone using Google Maps to plan a trip in US cities where Bird operates will be able to quickly locate nearby Bird scooters and bikes, as well as approximate trip duration, estimated price and optimised route.

If an individual chooses to complete their trip using one of Bird’s vehicles, Google Maps will direct them to the Bird app simply by tapping the “Unlock” button clearly displayed at the bottom of the screen. Those who do not yet have the Bird app installed on their device will be prompted to do so via the Apple App or Google Play Store.

The new feature will be available on both iOS and Android devices. It will initially be rolled out in all US cities before expanding to more countries and locations across Bird’s growing network of more than 300 partner cities.

Bird CEO and founder Travis VanderZanden said: “As demand for sustainable transportation increases, Bird is committed to meeting this need while simultaneously reducing street traffic in already congested cities and towns.

“Through our integration with Google Maps, we are making it easier for individuals to embrace new modes of eco-friendly travel and to ultimately eliminate our collective reliance on congestion inducing, gas-powered cars – especially in urban settings across the globe where a majority of trips are under five miles.”

In other news…

Lime commits to £25m investment in London following record-setting year

Lime has achieved a consecutive record year in global gross bookings, Adjusted EBITDA1 and total …