micromobilitybiz Delivering news updates to the micromobility industry, focusing on e-bikes, e-scooters and green transport
Dutch bike subscription brand Swapfiets has wheeled out its new global marketing campaign, targeting digital natives across key European cities, including London, as it aims to introduce both experienced and novice cyclists to the world of “worry-free biking”.
The digital campaign spotlights Swapfiets’ key “worry-free biking” messaging and embraces a “quirky sense of humour” for the UK market.
The content has been created to resonate with cyclists across Europe who seek hassle-free biking experiences without the burden of repairs or maintenance.
Focusing on a digital-only approach for the campaign, Swapfiets is tapping into its key audience, effectively reaching its target demographic of digital-native urban commuters and cycling enthusiasts.
Through the campaign, Swapfiets aims to attract new urban riders who will embrace cycling as part of their lifestyle as the brand continues to lead the movement towards more livable cities, where cycling reduces congestion and pollution.
The campaign will run in the Netherlands, Belgium, Germany, Denmark, France, Austria, and the United Kingdom across Meta, Google and the brand’s social channels. as well as stores across Europe, including its flagship London store in Spitalfields until Monday, June 10.
Amanda Gandolpho, head of brand, explained: “Biking is key to making cities, greener, healthier and all-around better places to live, and our mission at Swapfiets is to provide Londoners with the most convenient, hassle-free cycling experience possible.
“With these cheeky, digital ads tailored for locals, we want to convey that members can just hop on our bikes and ride without any worries, while we handle the rest.”
The creative campaign was developed in Copenhagen by creative agency Unknown, directed by Joachim Korsgaard Bruun, and produced by Mellow and Lissalde Studios.
Swapfiets is the world’s first “bicycle as a service” company.
Founded in 2014, in the Netherlands, the scale-up quickly developed to be one of the leading micromobility providers in Europe with 270,000 members in the UK, Netherlands, Germany, Belgium, Denmark, France, Spain, and Austria.
